HIII Sports

Co-founded a D2C outdoor gear brand and ran its marketing end to end. Produced the organic brand creative and briefed 35 micro-influencer creators to generate launch UGC, growing Instagram from zero to 5,000+ followers. Launched across digital, grassroots and physical channels: flyering, street teams, pop-up signage, demo days, and brand co-marketing partnerships. Defined North American targeting with K-Means clustering and PCA on 500K+ data points, surfacing latent "Neo Nomad" segments in FL and NC that drove 203 launch-day sales. A/B tested product claims across 125 Amazon and TikTok Shop SKUs, lifting conversion 21%.

Organic social Mountix campaign Product detail Brand roadmap Brand & IP New ventures

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